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Spectrum Traffic data was retained by Parsons in December of 2015 to rapidly deploy a traffic data and an origin-destination study for Western University as part of its transit expansion study. In addition to six external TMC sites to the University, the study required the capture of license plates at all entrances and exits to the University. Despite the difficult weather conditions and short turnaround time, Spectrum delivered spec compliant data on time and within budget.


Our team mobilized the week following approval and deployed Miovision Scout units and Automated License Plate Recorder (ALPR) cameras at eleven sites around the University campus. Spectrum staff had to overcome challenging on-site issues, particularly given the fogging and icing conditions present in the morning which required around the clock equipment de-icing. The study was conducted over a two-week period in order to capture two optimal school peak and holiday off-peak days.


"When Parsons was retained on short notice to perform a traffic study for Western University (London, ON) in early December 2015, Spectrum Traffic Data Inc. was able to mobilize within days to collect Turning Movement Counts at six (6) intersections, and Automated License Plate Reader data at a further five (5) inbound / outbound cordon locations. Thanks to the accuracy, completeness, and quick turnaround of the data collected, we were able to prepare and present an insightful analysis to our client by mid-January. Spectrum's state-of-the-art technology, experienced office and field staff, and their "can-do" approach to client service, made planning and executing this complex data collection task far easier and likely more economical than if we'd attempted to do so manually. We would definitely use Spectrum's services again."


John McGill, P.Eng., PTOE
Principal, Transportation Planning, Parsons

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Crozier & Associates is a multi-disciplinary engineering consulting firm focused land development services in the private sector. Crozier focuses on three core values in order to keep their clients coming back:
  1. Commitment to the Private Sector
  2. Dedication to Delivery
  3. Client-first Relationships


They call it "The Crozier Way". It is these three core values, and in particular "Dedication to Delivery", which is why Crozier & Associates turns to Spectrum to provide them with accurate traffic data, on time and on budget. For Crozier, "For the private sector client, every minute counts.".


Spectrum has provided turning movement count data to Crozier & Associates since November 2016. Since then, we have conducted over 90 studies and 369 counts for Crozier across Ontario from Niagara Falls to the south, Owen Sound to the north and Kingston to the east.   Our commitment to providing prompt and responsive customer service to all project related requests is what keeps Crozier & Associates coming back. From the smallest to the largest project, from the simple to the complex, Spectrum's team is always there to provide Crozier and Associates exactly what they need, when they need it. We call that, "The Spectrum Way".


Spectrum Traffic consistently provides outstanding traffic data collection services for our traffic and transportation engineering team. The staff are organized, professional, and work hard to ensure timely and accurate results, and go above and beyond by anticipating needs and providing solutions to project challenges. Spectrum presents traffic data in a clear and concise manner, and offers a variety of technological options and capabilities that allow us to be more efficient in our work. It is an absolute pleasure to do business with Spectrum Traffic!


Darren Loro, C.E.T.

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A&W Food Services of Canada Inc. turns to Spectrum for its street level pedestrian traffic data needs. A&W works with Spectrum Traffic when selecting optimal retail lease sites or future stores. The three day studies running from Thursday to Saturday involve setting up cameras at either every street corner or at either side of a mid-block. Many of these studies require multiple sites across the city being counted concurrently at the same time. Since many of the subject sites are in high density, urban area settings, equipment tampering becomes an issue. To ensure project time lines are met and to avoid any issues, our team regularly does equipment checks during the deployment, and in some cases when warranted, provides constant on site monitoring.


Once A&W sends us a list of candidate sites, our team will review either via street view or sometimes in person the site conditions including possible install poles or tripod locations. In downtown urban settings, this can be quite challenging, particularly when options are limited and sidewalk space is constrained. Our equipment is typically setup in the late evening / early morning hours and programmed to record a full 72 hours of video, after which our team will collect the equipment and review at our headquarters for quality. On completion, our team uploads it to Miovision's servers for processing. Once the data is published, typically within three to five business days, our team will review and QA/QC raw results, and format the data as perA&W's required excel format specification.


I have had the pleasure of working with the team at Spectrum Traffic for the past two years on some twenty assignments where A&W required accurate and comprehensive pedestrian counts as input for our Urban restaurant site selection process. Several of these assignments had complications due to the specifics of the location and the surrounding area, however the Spectrum Traffic team was able to accurately assess the situation, propose suitable solutions and executed the mandate without undue cost or delay. My confidence in the accuracy of the pedestrian count data and the level of detail provided makes the input a valuable part of our overall assessment process. I would not hesitate to use Spectrum Traffic again in the future and recommend them to like users.


Al Clunas, Director, Real Estate. A&W Food Services of Canada.